Excellent communications build a sturdy foundation between businesses and clients. The way we communicate can make or break that foundation. In a society where much business is conducted from behind screens, remembering the human element can make all the difference in the world. We’ll tell you why handwritten notes are beneficial, and how you can implement them on a mass scale.
1. Handwritten Notes Are a Personable Reminder
We want our existing and potential clients to remember we are at their service. Unlike spammy, generic emails, handwritten notes create a warmer invitation for the clients. Plus, emails are easily forgotten. Imagine your email being skimmed over and promptly buried in the client’s inbox. Now, imagine a handwritten note - it’s not exactly going to be misplaced in an email folder!
2. You Show Clients They Aren’t Just a Number in a Ledger
Sending the same email or letter to every single prospect is easy, of course. But it doesn’t provide any special, individualised attention. A potential client who feels appreciated is more likely to engage in business with your company.
3. You’ll Gain an Edge Over Competitors
In a sea of one-size-fits-all type communication, a handwritten note will stand out in the crowd. Most prospective clients want their connection with a business to be tailored to their individual needs. Handwritten notes are a fantastic way to display that your business is a cut above the rest.
4. Traditional Methods Appeal to Many Audiences
You wouldn’t want to lose a potential client because you don’t share the same time-honoured values. Many older, established companies and individuals would prefer sincere communication over generalised (and computerised) communication. Even if they aren’t rooted in traditional values, other clients will appreciate the more personable touch. Handwritten notes are an option that will suit the masses.
5. Your Notes Won’t Be Lost in Cyberspace
Many email servers will divert generic emails straight to the spam folder. In some instances, your email may never be read by the prospective client. A handwritten note which is delivered straight to the addressee has a better chance of being read. Any communication that is read will open the door to potential business for your company. Your correspondences with prospects are an invitation to your business. So, why not make them more inviting?
6. Technology Can Still Work in Your Favour
Including a personable aspect in communication can be daunting; especially if it needs to be done on a large scale. Yet, there is a quick and easy way to get your letter writing automated and save on valuable manpower. Through automated machinery, highly personalised handwritten notes can easily be produced on a mass scale. Meaning, you can show your prospects that you genuinely care about them, and not spend hours while doing it. With technology on your side, experiencing the impact of handwritten notes has never been this easy.
Learn more about direct mail marketing and the impact of personalisation here.